API Global was established in 2001 to help US multinational companies address their international expansion needs in the emerging, hyper-growth Asian markets. So why is API Global now in Central and South America, several Caribbean islands and Europe, and what are we doing there?
With eight offices in South America alone, including two in Brazil (Curitiba and São Paulo), the answer is a lot. Our clients told us they wanted a provider that offered a consistent approach and level of service no matter which real estate market they needed to access. They also told us they wanted to work with a true tenant-rep firm, one not compromised by receiving the bulk of their commission income from landlords as is the common practice in most of the world. Being a client-focused solutions company, we listened, and then expanded our coverage to include both Europe and Latin America. Today we are tailoring solutions to help US multinational companies with our Tenant Turnkey Advantage™ to facilitate their expansion in other geographic regions.
In Brazil, for example, we were
recently selected by a large holding
company to manage a multi million
dollar project. Our client provides
products, systems and services to the
oil and gas markets around the world.
In order to meet its market demand,
including a long-term, large contract
with the Brazilian government, our
client needed to build a 200,000
square-foot facility. Faced with the
urgent need to find a site, purchase or
enter into a long-term lease and then
manage a complex and expensive construction
project from a distance, the company turned to
API Global for assistance. Today, API Global's
Brazilian staff, led by our São Paulo managing director,
is working closely with the client and our US-based
project management team to ensure that the project meets
its schedule on time and on budget.
API Global's single-point-of-contact/single-point-of-accountability was a primary reason that our client selected API Global to manage their Brazilian project, including overseeing the general contractor..
Approximately one-third of the country's GNP originates from the state of São Paulo. Major districts within the city of São Paulo include Paulista, Farria, Lima, Berrini and Marginales. The city boasts Brazil's most modern highways, two large international airports and Latin America's largest port. This infrastructure makes São Paulo an ideal place for companies to establish their exporting base. According to the IMD's World Competitiveness Ranking, São Paulo's ranking (#43 in 2004) is similar to Spain's (#38) and scores ahead of national economies such as Portugal (#45), South Africa (#46), Italy (#53) and Russia (#54), as well as other Latin and South American countries including Colombia (#47), Mexico (#56), Argentina (#58) and Venezuela (#60). Other major Brazilian states vying for increased international investments include Rio de Janeiro, Parana, Pernambucco, Segipe, Tocantins and Bahia.
The solution involves selecting the right business partner, planning ahead to gain flexibility (and negotiating power), and, through lease structuring, negotiating the best possible terms. To learn more about how API Global can help companies act quickly and successfully with their international activities, please contact us today.